Pride is brought to you by...
The 2007 Twin Cities Pride Festival was a mish-mash of music and mini-donuts, rainbow-print clothing and a seemingly endless array of advertisers.
The annual celebration brought out hundreds of businesses -- all hoping to attract gay and lesbian consumers.
Reporter Nikki Tundel looks at why advertisers are now flocking to a demographic they once ignored.
Gallery
Create a More Connected Minnesota
MPR News is your trusted resource for the news you need. With your support, MPR News brings accessible, courageous journalism and authentic conversation to everyone - free of paywalls and barriers. Your gift makes a difference.