How Target became cool
Target debuted in 1962. In 1979, the discount retailer had just 80 stores. Today it has over 1,500.
Nikki Tundel
It's one of the mysteries of modern life. You run into Target for aluminum foil and floor cleaner. Yet you emerge with an art deco toaster and a pair of red lacquer bar stools.
Writer Joel Hoekstra thinks he can explain this curiosity of consumerism. His conclusion: Target is cool.
Hoekstra, managing editor at Minnesota Monthly, talks to reporter Nikki Tundel about the evolution of the Minneapolis-based mega-store.
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