Robert Frank, a professor of economics at Cornell University's Johnson Graduate School of Management, speaks at the Commonwealth Club of California about his new book. It's titled, "The Economic Naturalist's Field Guide: Comon Sense Principles for Troubled Times."
Frank is a lead proponent of behavioral economics. He's a regular contributor to the "Economic View" column, which appears on Sundays in The New York Times. Frank also co-authored an economics textbook with current Federal Reserve Chairman Ben Bernanke.