Target has started delivering and installing TVs, whether customers buy their set from Target or not.
Target is offering the service in partnership with Zip Express Installation, which has more than 16,000 technicians nationwide. Target spokesman Joshua Thomas said many customers are wary about trying to hook up today's TVs.
"Electronics can be intimidating, and Target is committed to helping our guests take the guesswork out of that purchase," Thomas said. "We're really making it simple and streamlined. You purchase your TV in-store and can get your TV delivered and installed."
Installers will set up a TV, check connections, organize cables, hide wires and remove packing materials. Target guarantees a three-hour delivery window and one-hour installation, with prices starting at $99.
Target may have its eye on the success Richfield-based Best Buy has had providing installation, repair and other services to customers. Such services accounted for about $270 million of Best Buy's domestic sales in December.