Prince's new album is called 20TEN and it comes on the heels of his triple album last year.
The Minnesota rockstar has never been known as conventional, but he's taken another unusual route in releasing the album: He gave it away free in a British newspaper.
The "Daily Mirror" sold more than 300,000 more copies than usual a couple of Saturdays ago when the 20TEN CD was included in the paper.
The album still isn't available -- in stores OR newspapers -- in the U.S. But it's been playing on the radio in the Twin Cities.
Jim McGuinn, 89.3 The Current's program director, got a special preview of the album.