Shoppers don't have to wait for Thanksgiving Day newspapers to scope out retailers' Black Friday ads.
Several Web sites have once again posted dozens of Black Friday ads, weeks in advance of the big shopping day, and the ads are even showing up early on retailers' Web sites.
It's become a trend in recent years. Best Buy posted its Black Friday ad Sunday night. Target will post its ad Wednesday.
Michael Brim, the founder of bfads.net, said most retailers have grown to accept sites like his.
"At least with the big stores, the main stores people are looking for, we have good relationships with most of the stores," he said. "We have seen a couple of cease-and-desists. But they've mostly been from smaller stores. No big-name, buzz-word retailer has given us any trouble this year."
Brim's site had Target's Black Friday ad on Nov. 9 and Best Buy's on Nov. 12. Last year, Brim said his Black Friday website received 20 million visitors and 135 million pages views.