A new business development group in the Twin Cities is launching a branding campaign to attract more investment from outside the state.
The Minneapolis Saint Paul Regional Economic Development Partnership, also known as GREATER MSP, includes business and civic leaders from 11 metro counties.
Their new branding effort, centered on the word prosper, aims to attract new investment in things the region is already known for, such as food, insurance and health care, said GREATER MSP CEO Michael Langley.
"We have a strategy. We know what segments of our economy we think are going to grow, and prosper here," Langley said. "We know what industry sectors are going to grow, and that's the one's we're going to target."
Langley said the Twin Cities region has been passed over by many corporate site selectors over the years because there's been no comprehensive marketing strategy on par as the one GREATER MSP is launching.
Earlier economic development efforts focused on individual communities, and not the whole region, said David Mortenson of Mortenson Construction and a GREATER MSP board member. The Twin Cities region has long been shy about touting its assets, he said.
If you asked site selectors that looked across the nation as a whole, they never considered Minneapolis-St. Paul because there was nobody out there telling them all the great attributes," Mortenson said.