For many shoppers on the day after Thanksgiving, it's all about prices. Doorbusters, early bird specials and limited time deals offer consumers low pricetags on some big ticket, high demand items.
For retailers, a lot of strategy goes into setting those prices and using them to lure consumers into their stores. At the University of Minnesota's Carlson School of Management, professor Mark Bergen studies the art of pricing and the psychology behind it. He spoke with MPR's Cathy Wurzer.