The cultural impact of SXSW

The South by Southwest Music Conference and Festival is in its 15th year. Its grown from being just known as a music festival to being a festival celebrating creativity.

Cultural phenoms from bands to film to Twitter have launched at South by Southwest. What is the festival's impact on our culture? What besides the music should we take away from it?

Volume Button
Volume
Now Listening To Livestream
MPR News logo
On Air
The World with Marco Werman