Best Buy seems to have gotten off to a good start to the holiday shopping season.
The consumer electronics retailer had the nation's third-busiest retail website on Black Friday, according to comScore, which measures Internet traffic. The company said Best Buy ranked behind Amazon and Walmart but ahead of Target. ComScore would not disclose visitor counts.
A Deutsche Bank retail analyst pronounced Best Buy a "big winner" over the past weekend because a survey revealed 86 percent of Best Buy stores were busy. But the analyst said he was unsure how much of that traffic was converted into sales.
Analysts and investors caution against reading too much into one weekend's numbers. Some industry players expect four of the five busiest shopping days will come in the 10 days leading up to Christmas Day.