The media landscape is changing. The way people listen to public radio is changing. And the way the audience gets information from public radio is changing as well. Delivering content on a variety of platforms is now the name of the game.
We'll speak with the CEOs of Minnesota Public Radio and National Public Radio about what their organizations are doing to meet audience needs now and in the future.
LEARN MORE ABOUT PUBLIC RADIO:
• What to do about public radio's ratings slide?
To better understand listening habits, NPR asked about 120 Morning Edition listeners to report on their morning routines. They found that listeners were checking in with an average of six different media sources before 10 a.m. on as many as five different devices. Some listen to podcasts of other public radio shows, such as Marketplace, during their commutes. (Current.org)
• NPR CEO Gary Knell: We need to "smash together the digital and so-called audio journalists"
After stepping into the big chair at NPR almost a year ago, Gary Knell says one of his first priorities was to "smash together the digital and so-called audio journalists." That's less of a violent collision and more of vision statement about NPR's future. Speaking at the Nieman Foundation last week, the NPR CEO said "we should eliminate these distinctions. Because, really, the audience doesn't view news that way anymore." (Nieman Journalism Lab)
• Public Radio Gears Up for Hyperlocal News Innovation
Federal, private and individual donors are all supporting myriad local and hyperlocal reporting experiments based at stations. Some of these are centered on a particular station, such as WHYY's participatory NewsWorks project in Philadelphia, or the customized station apps that the Public Radio Exchange is building, which capitalize on the content strengths of each station. Other experiments involve networks of reporters, producing both on-air and online content, such as NPR's Project Argo, or the Local Journalism Centers. (Streetfight)