Days like this in International Falls -- it was -20 with a -37 windchill this morning -- are perfect for testing new cars and trucks to make sure they're ready for extreme conditions.
This classic 1970s battery ad was set in International Falls:
Weather like that is hard to live with, but it's also helps brighten the economy in a town that recently lost 265 jobs at it's main employer -- the Boise paper mill.
MPR's Cathy Wurzer spoke with Paul Nevanen, director of the Koochiching Economic Development Board, about cold weather tests that happen in International Falls. Click the audio player above to hear their conversation.