Will new Apple tech change how we think about online privacy?

Apple Watch
Apple CEO Tim Cook speaks during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the Apple Watch wearable tech and two new iPhones, the iPhone 6 and iPhone 6 Plus.
Justin Sullivan/Getty Images

Apple's announcement of new technology--Apple pay and the Apple Watch--- came a week after a major iCloud data breach that led to the alleged nude photos of female celebrities.

From NPR:

The photo leak has renewed some of the discussions of last summer, when it was revealed that government spy agencies could easily access massive amounts of data being held in the cloud by large tech companies.

Those revelations sparked an editorial in The New York Times, in which Vikas Bajaj wrote that many of us have "ceded our privacy" by moving toward cloud-based storage, and "it might be incredibly hard, if not impossible, to regain what we have given up."

To explain his point, Bajaj offered this contrast:

"While moving house recently, I came across a box of letters I had received in high school and college, some more than 20 years old. Other people cannot see those letters unless I let them, a court orders that I divulge their contents or they are physically stolen. But I can't say the same about the nine-year-old messages in my Gmail account. I might think those messages are confidential just as I might hope that my private Facebook posts are, well, private. But in reality they aren't and never were."

On The Daily Circuit, we discuss how the notions of privacy online are evolving with technology.

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