The power and the influence of super PACs

Lincoln Memorial through $5 USD note
This August 15, 2011 photo illustration, taken in Washington, DC, shows the Lincoln Memorial through a $5 USD note.
KAREN BLEIER/AFP/Getty Images

This year's election--now only weeks away--has been pinned on turn out and the influence of super PACs money.

Super PACs are pouring money into battleground races across the country, and airing advertisements that could influence the image of candidates.

From The Washington Post:

Super PACs and other independent groups are barred from directly coordinating with candidates. In this election cycle, they have spent upward of $140 million on House and Senate races.

"Super PACs are, at this point in the election, the majority advertiser," said Jonathan Symonds, executive vice president of Ace Metrix, a Silicon Valley-based firm that analyzes advertising. "Increasingly, because of the velocity of new [ads] and the number of different entities that are in these races, it is hard to know what is effectively and ineffectively conveying an issue."

On The Daily Circuit, we look at how super PACs getting out the vote.

How well do you distinguish between campaign ads the candidates are running and campaign ads the super PACS are paying for? Leave your comments below.

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