Pop Till We Drop: What's your brand?
Fat bikes get their name for the over-sized tires the bikes employ to ride over snow, sand and other difficult terrain.
Derek Montgomery / For MPR News
Tess and Alex welcome Pedal Hub co-host and "30-Days of Biking" founder Patrick Stephenson into the studio for some entertaining chit chat on biking and branding.
Patrick has some advice for casual cyclists who want to get more serious and explains how his April-long "30-Days of Biking" might help.
And, a discussion of why personal branding is a fundamental millennial value, and, when it's taken too far.
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