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A decision by a popular Minnesota art museum to rebrand itself has drawn a mixed reaction.  

The Minneapolis Institute of Art  announced last week it now wants to be called "Mia," instead of its old acronym M-I-A.  

Minneapolis Institute of Arts wants you to call it 'Mia'

The organization is also using the word "Art" in its name instead of "Arts."   


MPR News' Phil Picardi spoke with Kaywin Feldman, the museum's director and president, about the changes.

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A decision by a popular Minnesota art museum to rebrand itself has drawn a mixed reaction.

A decision by a popular Minnesota art museum to rebrand itself has drawn a mixed reaction.  The Minneapolis Institute of Art  announced last week it now wants to be called "Mia," instead of it's old acronym M-I-A.   The organization is also using the word "Art" in its name instead of "Arts."   MPR's Phil Picardi spoke with Kaywin Feldman, Director and President of Mia, about the changes.

MIA reboots brand to become 'Mia'

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