Madelia finds a path out of the fire

Tom Osborne holds the Madelia Strong sign.
Tom Osborne holds the Madelia Strong sign at the site of the fire that destroyed part of the city's downtown district. He said that construction crews are ready to pour the concrete footings as the city rebuilds.
Jackson Forderer for MPR News

In the days after the fire, all you could see here were smoldering ruins — wreckage from the blaze that devastated downtown and seared the lives of many families.

That was early February. Today, construction equipment dots the once-wrecked blocks. Businesses are reopening and new buildings are going up as the southwest Minnesota town works to rebuild.

Tressa Veona Salon reopened two weeks ago, the first to open the doors again in a permanent location. It's relocated next to the gaping hole where five buildings used to stand in Madelia's retail district.

View of Main Street on Feb. 4 and May 12, 2016.
A panoramic view of downtown Madelia, Minn., on the day after Main Street was destroyed by a fire on Feb. 3 and again on May 12.
Jackson Forderer for MPR News

"Our supporters came back, really quickly," salon owner Summer De La Cruz said as she finished trimming a customer's hair. "Everyone's needing their hair done. Some people have waited the entire time we've been off. It feels good to be back working again behind the chair."

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It's been a long, emotional, journey to get to the point where she could restart her business. A newspaper photo showed her dabbing away tears during a well-attended public meeting in Madelia with Gov. Mark Dayton a few days after the fire.

The Madelia Strong emblem is a common sight.
A UPS delivery driver exits a building in downtown Madelia, Minn. with the Madelia Strong emblem placed in its entrance on May 12, 2016. Madelia Strong has become the slogan for the city that is rebuilding part of its downtown district.
Jackson Forderer for MPR News

Madelia's received more than $400,000 in donations to help get burned out businesses back on their feet. Five new side-by-side buildings will be going up.

Most of the displaced businesses are planning to reopen in the new spaces and should be operating by the end of the year, said Tom Osborne, an accountant who helped start a group called Madelia Strong.

"It looks good, a lot better that it did three months ago" Osborne said of the view on Main Street just outside the Tressa Veona Salon.

Sketch of rebuilt Main Street in Madelia.
Construction is expected to start this month on five new Main Street buildings: Culligan, Hope & Faith Floral & Gifts, American Family Insurance, a 3,900 SF leasable space and an expanded La Plaza Fiesta restaurant and adjoining Fiesta Market.
Courtesy of City of Madelia

Donated money is still coming and will help cover any financing shortfalls in reconstructing Main Street, said Tom Mccabe, who's been helping out at his son's downtown insurance office in space rented since the fire destroyed their building.

"The cost of rebuilding is just enormous," Mccabe said. "And so I just can't get over how the local areas have helped out Madelia on this."

Most of the assistance is to help businesses reopen. But the outpouring of help has also supported the emotional side of Madelia's recovery. The state Legislature is also looking at a Madelia aid package, but so far nothing has been finalized.

De La Cruz and her customers are happy her doors are open again, though she said the loss still hurts.

"You've lost something that kind of defined who you were at the time," De La Cruz added. "I was attached to my business, I had a lot personal things there. My grandmother's curling irons, things like that. That you don't get back."

Summer DeLaCruz reopened her hair salon.
Summer DeLaCruz works on Natalie Teitum's hair at the Tressa Veona Hair Salon, where DeLaCruz is the owner. The salon reopened on May 11, 2016 and was the first business to reopen in Madelia, Minn. since a fire destroyed part of its downtown district on Feb. 3.
Jackson Forderer for MPR News

But the business will survive, and grandmother Veona is still part of it.

"She was a hair stylist and I never got a chance to meet her. She died before I was born," De La Cruz said. "But we have a lot in common."