Taste the outrage: Donald Trump Jr.'s tweet compares refugees to Skittles

Social media has become the home to two things in recent years: memes and public shaming.

Both came into play Monday night when Donald Trump Jr. tweeted an image of a bowl of Skittles, comparing Syrian refugees to poisoned candy. "If I had a bowl of Skittles and I told you three would kill you, would you take a handful?" the meme asks. "That's our Syrian refugee problem."

The post by the Republican presidential candidate's son immediately went viral. It earned the support and praise of many Trump supporters, who worry that an influx of refugees poises an existential security threat. It also drew the condemnation from many who viewed the tweet as a flip, dehumanizing way to address a humanitarian catastrophe affecting more than 13 million people.

The makers of Skittles were quick to join the second camp. "Skittles are candy. Refugees are people," a spokesperson for the candy's parent company, Wrigley, said in a widely-distributed statement. "We don't feel it's an appropriate analogy. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing."

Others were more direct in their response, posting graphic images of Syrian refugees, and writing, "Not a Skittle."

And as the Washington Post pointed out, the bowl of Skittles would have to be awfully large for Trump's analogy to be accurate: the odds of being killed by a refugee in a terror attack is about 1 in more than 3.6 billion, according to a recent Cato Institute study.

Still, the potential dangers posed by Syrian refugees has been a central theme of the Trump campaign. Trump regularly warns that refugees could be a "Trojan Horse," entering the country with the goal of later attacking it.

Trump has called, at varying points, to end all immigration from Muslims; from countries with a high risk of terrorism; and from countries without proper screening methods. (Trump's campaign has not clarified which countries fit the second two criteria.)

At a Florida rally Monday afternoon, Trump recited the lyrics of a jazz song called "The Snake," something he's done several times before, to underscore his worries.

The song tells the story of a woman who takes a snake into her house and rehabilitates it, only to see the snake bite and kill her. "Now I saved you, cried the woman. And you've bit me, even why," Trump recited to the crowd. "And you know your bite is poisonous and now I'm going to die. Ah shut up silly woman, said that reptile with a grin. Now you knew damn well I was a snake before you brought me in."

These mental images — refugees as poisonous candy, venomous snakes, or terrorist cells-in-waiting — come at a time when the Obama Administration is working to humanize the world's refugee problem. "They are just like us. They are us. And as Americans, so many of us are the product of families that had refugees and immigrants. And they've contributed so much to our country," Assistant Secretary of State Tony Blinken told NPR.

He recently worked with "Sesame Street" to produce a video aimed at humanizing refugees so that children can better understand the problem. As Blinken explains to the Muppet Grover in the video, refugees are "people who've had to leave their homes because it's not safe for them to live in their countries."

While both Trump and Democratic rival Hillary Clinton have called for tighter security screening of refugees admitted to the country, the United States already implements a detailed security check. Approval can take up to 24 months, as NPR reported last year.