Southern Sudan is expected to vote on a referendum on independence in January. Host Robert Siegel talks with Simon Anholt, who advises governments on questions of national identity and reputation, about the possible names the region could consider if the referendum passes. Two possible suggestions are Southern Sudan and New Sudan. Anholt believes it could do better than those, given that the name Sudan has a negative reputation.
A New Name For A Possible New Southern Sudan
News & Features NPR ·