A number of celebrities have taken to live-tweeting while their pre-taped shows air — including Survivor host Jeff Probst, Mark Cuban on ABC's "Shark Tank," and Anthony Bourdain on Travel Channel's "No Reservations." The audience that has already sprung up on Twitter to turn watching their favorite show into a communal event can now interact directly with one of the people they're tweeting about. It restores the value of watching TV programming live as it airs at a time when secondary options from Hulu to iTunes to DVRs are draining the value of commercials.
Twitter Offers New Dimension To Live TV
News & Features Andrew Wallenstein · NPR ·