Psst! The Human Brain Is Wired For Gossip

News & Features Jon Hamilton · ·
Participants in the study were shown a neutral face paired with (A) negative gossip, (B) positive gossip, (C) neutral gossip, (D) negative nonsocial information, (E) positive nonsocial information, and (F) neutral nonsocial information. When the study participants viewed the faces again, their brains were more likely to fix on the faces associated with negative gossip.