When ESPN started up in 1979, cable TV was a risky, low-rent frontier. Real TV sports happened at the big networks. You got the scores from your local TV station, the radio or a newspaper. ESPN changed everything, both in substance and in tone: a tone that says, "yes we're obsessed with sports, but no, it really isn't that important. We're having a good time telling you about it." Robert Siegel talks to James Andrew Miller, who co-wrote Those Guys Have All the Fun: Inside the World of ESPN.
Tell-All Book Explores ESPN's Success
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