For Toddlers, a World Laden with Advertising

Cyma Zarghami, president of Nickelodeon, says food products branded with network faces "are really helping kids connect, in some ways emotionally, to the characters that they love."
Cyma Zarghami, president of Nickelodeon, says food products branded with network faces "are really helping kids connect, in some ways emotionally, to the characters that they love."