The California Milk Processor Board approves a first-ever "olfactory-based" marketing plan. After today, five bus shelters in San Francisco will gain aromatic strips smelling of just-baked cookies. Marketers hope the strips, attached to the interior walls of bus shelters, will lead passengers to drink a glass of milk.
Marketing Campaign Targets Noses at Bus Stops
News & Features Nancy Mullane · NPR ·