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Richard Florida says that the economy of today is driven by ideas, and people are its most valuable natural resource. It's not just any people, though. Florida, Heinz Professor of Economic Development at Carnegie Mellon and visiting scholar at the Brookings Institution, says cities that want to grow need to make themselves attractive to the "creative class." He claims these artists, engineers and entrepreneurs are attracted to cities that get high marks in the three "T's:" talent, technology, and tolerance. Minneapolis is one such metropolis thanks in no small part, Florida says, to the University of Minnesota. He spoke with U of M President Robert Bruininks in January in this "Great Conversation" sponsored by the University's College of Continuing Education.

The creative class

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