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Reference to trials or products that are free.
Language directing the user to the sponsor’s website or another source for more information, to redeem a discount or offer or to purchase an item.
Tracking language such as “promo code MPR,” “offer code MPR” and “coupon code MPR.”
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Comparative language that makes reference to, or denigrates, a competitor.
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Promotional language for prescription drug products or FDA-regulated medical devices.
Clinical test claims or similar claims.
Language that implies an MPR News endorsement or testimonial.
Language or design attributes that mimic editorial content.
Animation or visuals that are overly intrusive or commercial in style.
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