What does that mean? The news, analysis and community conversation found here is funded by donations from individuals. Make a gift of any amount today to support this resource for everyone.

MPR News is Member Supported

By the time you finish this sentence, you may very well have decided whether or not to listen to Malcolm Gladwell's speech at the Commonwealth Club of California. Gladwell's book "Blink: The Power of Thinking Without Thinking" is about these kinds of split-second decisions: how they are made, why they are often surprisingly good and why they are sometimes tragically bad.

The power and pitfalls of snap judgements

Share