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St. Paul, Minn.

January 5, 2007 5:00 PM

Bringin' down the house

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Cleaning up with Mr. Clean — Mr. Clean, the human incarnation of the Proctor and Gamble mascot, was summoned to the Mall of America to help demolish the world's largest gingerbread house.
MPR Photo / Nikki Tundel

So you built the world's largest gingerbread house. You covered it with 4,700 pounds of icing, 1,200 feet of licorice and 1,800 chocolate bars. And you put it on display at the Mall of America for the holiday season.

What do you do with the thing after all the pictures are taken and the officials from the Guinness Book of World Records go home?

Apparently, you call Mr. Clean and turn the demolition of the candy cottage into a public relations extravaganza.

Gallery

9 of 9

Squeaky clean image — According to Proctor and Gamble, Mr. Clean's image is supposed to be that of a sailor. However, the company says he's often confused for a genie because of his earring and "his tendency to magically appear at the appropriate time." These days, Mr. Clean is always seen with a big smile on his face. But for a brief time in the 1960s, Proctor and Gamble's packaging showed Mr. Clean frowning.
MPR Photo / Nikki Tundel

1 of 9

Cleaning up with Mr. Clean — Mr. Clean, the human incarnation of the Proctor and Gamble mascot, was summoned to the Mall of America to help demolish the world's largest gingerbread house.
MPR Photo / Nikki Tundel

2 of 9

Home sweet home — The world's largest gingerbread house was unveiled on November 24, 2006. More than 225,000 people made their way through the sweet structure during the holiday season.
Mall of America

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