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Beaming with Pride
At least 350 of the Fortune 500 now market themselves to the gay community.
MPR Photo / Nikki Tundel

The 2007 Twin Cities Pride Festival was a mish-mash of music and mini-donuts, rainbow-print clothing and a seemingly endless array of advertisers.

The annual celebration brought out hundreds of businesses -- all hoping to attract gay and lesbian consumers.

Reporter Nikki Tundel looks at why advertisers are now flocking to a demographic they once ignored.

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