Operation Military Nomenclature
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American soldiers conduct compound searches as part of Operation Alamo Sweep in southeastern Afghanistan.
Scott Nelson / Getty Images
You need a lot of things to run a first-rate military campaign -- not the least of which is a catchy title.
Operation Iraqi Freedom. Operation Desert Shield. Operation Nimble Archer.
Like any business, the military uses marketing to shape public perception. And it puts a lot of effort into naming its operations.
Reporter Nikki Tundel and Current host Mary Lucia discuss the art of military monikers.
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