How Target became cool
Go Deeper.
Create an account or log in to save stories.
Like this?
Thanks for liking this story! We have added it to a list of your favorite stories.
Target debuted in 1962. In 1979, the discount retailer had just 80 stores. Today it has over 1,500.
Nikki Tundel
It's one of the mysteries of modern life. You run into Target for aluminum foil and floor cleaner. Yet you emerge with an art deco toaster and a pair of red lacquer bar stools.
Writer Joel Hoekstra thinks he can explain this curiosity of consumerism. His conclusion: Target is cool.
Hoekstra, managing editor at Minnesota Monthly, talks to reporter Nikki Tundel about the evolution of the Minneapolis-based mega-store.
Gallery
Turn Up Your Support
MPR News helps you turn down the noise and build shared understanding. Turn up your support for this public resource and keep trusted journalism accessible to all.
