The marketing of Minnesota

Magnificent Minnesota
Minnesota advertised itself as a place with fresh air, clean water and larger-than-life fish.
Minnesota Historical Society

Minnesota became a state in 1858. But, to be honest, not everyone recognized its greatness. In fact, many considered it uninhabitable.

Right from the start, Minnesota knew it had to come up with a clever marketing plan to lure in new residents.

Host Mary Lucia and reporter Nikki Tundel discuss the ways the state promoted itself to potential settlers.

Create a More Connected Minnesota

MPR News is your trusted resource for the news you need. With your support, MPR News brings accessible, courageous journalism and authentic conversation to everyone - free of paywalls and barriers. Your gift makes a difference.