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Brand identity has always been a part of business and commerce, but in recent years branding has infiltrated our lives in new ways. More than ever, merchandisers are trying to get our attention in innovative, and sometimes insidious, ways.

Brand identity has always been a part of business and commerce, but in recent years branding has infiltrated our lives in new ways. More than ever, merchandisers are getting are trying to get our attention in innovative, and sometimes insidious, ways.

Brand mania

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