Presentation of Olympics is changing for NBC

The 2010 Olympic games open a week from today in Vancouver, British Columbia. In the U.S., NBC paid over $800 million for exclusive rights to broadcast the games, and expects to lose money on the venture. MPR's Cathy Wurzer spoke with John Rash, a Senior Vice President at Campbell Mithun advertising in Minneapolis.

Create a More Connected Minnesota

MPR News is your trusted resource for the news you need. With your support, MPR News brings accessible, courageous journalism and authentic conversation to everyone - free of paywalls and barriers. Your gift makes a difference.