Firing up a large, hybrid delivery truck, Ken Norton, distribution manager for Coca-Cola in the Twin Cities, said what isn't heard in the familiar growl of the diesel engine is the electricity coursing through the propulsion system at the same time.
"This unit pulls from both propulsion systems, meaning the electric and the diesel, to reduce the amount of emissions and also reduce the amount of fuel being used out of the diesel motor," Norton said.
The result, Norton said, is a truck that gets upwards of 11 miles per gallon compared to seven miles per gallon from a diesel-only engine.
Coca-Cola started using alternative fuel vehicles in 2001. It has more than 250 fleet vehicles in the Twin Cities, and 10 of them are the hybrid-electric delivery trucks, along with a batch of smaller hybrid cars. The company's goal is to put more than 500 hybrid trucks on the road in North America by the end of the year.
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Added to what's happening elsewhere, there are now tens of thousands of alternative fuel vehicles in company fleets, same as in the public sector.
Minnesota's largest public sector fleet, about 11,000 vehicles, is operated by the state's Department of Transportation.
Five years ago, Minnesota's state agencies were ordered to reduce gasoline use. The goal is to cut consumption by 25 percent this year, and 50 percent by next year. Fleet managers are relying mainly on E85 fuel -- a blend of 85 percent ethanol, 15 percent gasoline -- and biodiesel as alternative fuels.
Ethanol's attraction as an alternative fuel, critics say, is offset by the environmental effects of raising the corn needed to produce it. Also, ethanol lacks gasoline's punch and vehicles need to burn more of it to produce the same power.
Bob Ellingsworth, who manages the MnDOT fleet, said he expects newer engines will do better.
"Part of that had to do with the fact we took a standard gasoline engine and adapted it for E85, where now the auto manufacturers are designing engines to burn ethanol and E85," he said.
There are subsidies for nearly every alternative to gasoline -- a 45-cents-a-gallon credit for ethanol, 50 cents for biodiesel -- to name a couple. The subsidy for gasoline, it's fair to note, includes billions in tax breaks for companies extracting crude oil.
Even with incentives, don't look for alternative fuels to take a big bite out of gasoline or diesel consumption in this country anytime soon.
One reason is the vast investment in gasoline infrastructure for refineries, pipelines and stations to make, transport and sell the product. Politically, there's huge momentum behind keeping crude oil flowing.
Bill Grant of the Izaak Walton League said that includes the momentum behind an extremely controversial crude oil source, the oil sands in Canada.
Billions of barrels of crude oil are bound up in massive sand formations in Alberta. Grant and other critics say extraction of the oil harms the environment.
Grant said there are proposals to distribute crude from the oil sands throughout the United States.
"I think it will, unless public policy decisions rule otherwise, slowly take over our crude oil supply in this country," Grant said.
U. S. and Minnesota gasoline use has declined because of the recession, higher vehicle mileage standards, and in part because of expanding use of alternative fuels.
Fleets are part of the change, but a relatively small part. Fleet vehicles are only a single digit percent of all the vehicles on the road in this country.
However, purchases of alternative fuel vehicles by fleet owners create a market for manufacturers that may one day expand to include more individual buyers.
Go to Transportation Nation for more of the latest transportation news from all across America.