Captains of Control: 25%
These folks consider themselves "future focused, responsible and in control," so they consume the fewest number of drinks at one time or in a typical week. Two out of three say they rarely or never end up drunk.
Savvy Sippers : 21%
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These drinkers are "steady, cautious and sensible." They like to go out, but they don't consume much. They are less likely to pre-game than other drinker types and only half sometimes get drunk.
Malleable Moderate: 23%
These are "adaptable, persuadable and laid back." They go out less often than some drinkers, but when they do, they drink a lot. Nearly half said that they sometimes end up drunk -- and they can be peer pressured.
Easily Swayed Swiggers:18%
Mostly younger college males, they're "extroverted, agreeable and easily influenced." Drinking helps them fit in -- even when they don't feel like drinking. They binge drink about three times a week, and 38 percent always or often end up drunk.
Copious Confidents: 12%
Older males and leaders of whatever group they're in, they're call themselves "directed, experienced and self-assured." They frequently go out and have the highest consumption rates. They binge drink about four times a week, and 44 percent say they always or often end up drunk.
The study had other interesting findings on:
What's considered too much. 30% of college students define drinking "too much" as going out too many nights per week. 22% define it as drinking too much at one time. And 47% said both.
Peer pressure. 13% said it heavily influenced how much they drank.
Drink specials. 47% of students said they led to over-consumption.