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How consultants shape the candidates

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GOP debate
Republican presidential candidates from left, former New Mexico Gov. Gary Johnson, former Pennsylvania Sen. Rick Santorum, former House Speaker Newt Gingrich, Rep. Ron Paul, R-Texas, Texas Gov. Rick Perry, former Massachusetts Gov. Mitt Romney, Rep. Michele Bachmann, R-Minn, businessman Herman Cain and former Utah Gov. Jon Huntsman gather prior to a debate, Sept. 22, 2011, in Orlando, Fla.
AP Photo/John Raoux