How consultants shape the candidates

GOP debate
Republican presidential candidates from left, former New Mexico Gov. Gary Johnson, former Pennsylvania Sen. Rick Santorum, former House Speaker Newt Gingrich, Rep. Ron Paul, R-Texas, Texas Gov. Rick Perry, former Massachusetts Gov. Mitt Romney, Rep. Michele Bachmann, R-Minn, businessman Herman Cain and former Utah Gov. Jon Huntsman gather prior to a debate, Sept. 22, 2011, in Orlando, Fla.
AP Photo/John Raoux

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