Twin Cities exec: Trends you'll see in higher-education

Well-regarded Twin Cities higher-education marketing executive John Lawlor of The Lawlor Group has come up with five trends to watch in 2012:

  1. College is becoming unaffordable.

  2. Consumers are demanding results.

  3. Social media is normalizing transparency.

  4. Competition is breeding commodification.

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(He's rolling out one a day, so I assume the fifth is coming out tomorrow.)

Read what he has to say about those trends here.