Twin Cities exec: Trends you'll see in higher-education

Well-regarded Twin Cities higher-education marketing executive John Lawlor of The Lawlor Group has come up with five trends to watch in 2012:

  1. College is becoming unaffordable.

  2. Consumers are demanding results.

  3. Social media is normalizing transparency.

  4. Competition is breeding commodification.

(He's rolling out one a day, so I assume the fifth is coming out tomorrow.)

Before you keep reading ...

MPR News is made by Members. Gifts from individuals fuel the programs that you and your neighbors rely on. Donate today to power news, analysis, and community conversations for all.

Read what he has to say about those trends here.