Digital strategy in 2012 elections
Armed with laptops and hand-held video cameras, bloggers record Republican presidential candidate Tim Pawlenty as he speaks in Adel, Iowa.
Chip Somodevilla/Getty Images
Modern presidential campaign websites became the norm in 2002, blogging emerged in 2004 and social networking exploded in 2008. So how will digital strategies further evolve and affect campaign strategies this year? No longer in the basement of campaign offices, digital strategists are considered key campaign advisers.
Micah Sifry, editorial director of TechPresident.com and an instructor at Harvard Kennedy School, joins Kerri to talk about what the next nine months of campaigning will bring.
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