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By SONYA ROSS and JENNIFER AGIESTA, Associated Press

	WASHINGTON (AP) -- Racial attitudes have not improved in the four years since the United States elected its first black president, an Associated Press poll finds, as a slight majority of Americans now express prejudice toward blacks whether they recognize those feelings or not.
 


	Those views could cost President Barack Obama votes as he tries for re-election, the survey found, though the effects are mitigated by some Americans' more favorable views of blacks.
 

	Racial prejudice has increased slightly since 2008 whether those feelings were measured using questions that explicitly asked respondents about racist attitudes, or through an experimental test that measured implicit views toward race without asking questions about that topic directly. 

	In all, 51 percent of Americans now express explicit anti-black attitudes, compared with 48 percent in a similar 2008 survey. When measured by an implicit racial attitudes test, the number of Americans with anti-black sentiments jumped to 56 percent, up from 49 percent during the last presidential election. In both tests, the share of Americans expressing pro-black attitudes fell. 

"As much as we'd hope the impact of race would decline over time ... it appears the impact of anti-black sentiment on voting is about the same as it was four years ago," said Jon Krosnick, a Stanford University professor who worked with AP to develop the survey.

	Most Americans expressed anti-Hispanic sentiments, too. In an AP survey done in 2011, 52 percent of non-Hispanic whites expressed anti-Hispanic attitudes. That figure rose to 57 percent in the implicit test. The survey on Hispanics had no past data for comparison. 
 

	The AP surveys were conducted with researchers from Stanford University, the University of Michigan and NORC at the University of Chicago.

 
	Experts on race said they were not surprised by the findings. 


 
"We have this false idea that there is uniformity in progress and that things change in one big step. That is not the way history has worked," said Jelani Cobb, professor of history and director of the Institute for African-American Studies at the University of Connecticut. "When we've seen progress, we've also seen backlash." 
 

	Obama himself has tread cautiously on the subject of race, but many African-Americans have talked openly about perceived antagonism toward them since Obama took office. As evidence, they point to events involving police brutality or cite bumper stickers, cartoons and protest posters that mock the president as a lion or a monkey, or lynch him in effigy.

"Part of it is growing polarization within American society," said Fredrick Harris, director of the Institute for Research in African-American Studies at Columbia University. "The last Democrat in the White House said we had to have a national discussion about race. There's been total silence around issues of race with this president. But, as you see, whether there is silence, or an elevation of the discussion of race, you still have polarization. It will take more generations, I suspect, before we eliminate these deep feelings."

  
 
	Overall, the survey found that by virtue of racial prejudice, Obama could lose 5 percentage points off his share of the popular vote in his Nov. 6 contest against Republican challenger Mitt Romney. However, Obama also stands to benefit from a 3 percentage point gain due to pro-black sentiment, researchers said. Overall, that means an estimated net loss of 2 percentage points due to anti-black attitudes. 
 

	The poll finds that racial prejudice is not limited to one group of partisans. Although Republicans were more likely than Democrats to express racial prejudice in the questions measuring explicit racism (79 percent among Republicans compared with 32 percent among Democrats), the implicit test found little difference between the two parties. That test showed a majority of both Democrats and Republicans held anti-black feelings (55 percent of Democrats and 64 percent of Republicans), as did about half of political independents (49 percent). 

 
	Obama faced a similar situation in 2008, the survey then found.


 
	The Associated Press developed the surveys to measure sensitive racial views in several ways and repeated those studies several times between 2008 and 2012. 


 
	The explicit racism measures asked respondents whether they agreed or disagreed with a series of statements about black and Hispanic people. In addition, the surveys asked how well respondents thought certain words, such as "friendly," "hardworking," "violent" and "lazy," described blacks, whites and Hispanics. 
 

	The same respondents were also administered a survey designed to measure implicit racism, in which a photo of a black, Hispanic or white male flashed on the screen before a neutral image of a Chinese character. The respondents were then asked to rate their feelings toward the Chinese character. Previous research has shown that people transfer their feelings about the photo onto the character, allowing researchers to measure racist feelings even if a respondent does not acknowledge them.


 
	Results from those questions were analyzed with poll takers' ages, partisan beliefs, views on Obama and Romney and other factors, which allowed researchers to predict the likelihood that people would vote for either Obama or Romney. Those models were then used to estimate the net impact of each factor on the candidates' support.

	All the surveys were conducted online. Other research has shown that poll takers are more likely to share unpopular attitudes when they are filling out a survey using a computer rather than speaking with an interviewer. Respondents were randomly selected from a nationally representative panel maintained by GfK Custom Research. 

	Overall results from each survey have a margin of sampling error of approximately plus or minus 4 percentage points. The most recent poll, measuring anti-black views, was conducted Aug. 30 to Sept. 11.


 
	Andra Gillespie, an Emory University political scientist who studies race-neutrality among black politicians, contrasted the situation to that faced by the first black mayors elected in major U.S. cities, the closest parallel to Obama's first-black situation. Those mayors, she said, typically won about 20 percent of the white vote in their first races, but when seeking re-election they enjoyed greater white support presumably because "the whites who stayed in the cities ... became more comfortable with a black executive."

"President Obama's election clearly didn't change those who appear to be sort of hard-wired folks with racial resentment," she said.
 


	Negative racial attitudes can manifest in policy, noted Alan Jenkins, an assistant solicitor general during the Clinton administration and now executive director of the Opportunity Agenda think tank.

"That has very real circumstances in the way people are treated by police, the way kids are treated by teachers, the way home seekers are treated by landlords and real estate agents," Jenkins said.  
 

	Hakeem Jeffries, a New York state assemblyman and candidate for a congressional seat being vacated by a fellow black Democrat, called it troubling that more progress on racial attitudes had not been made. Jeffries has fought a New York City police program of "stop and frisk" that has affected mostly blacks and Latinos but which supporters contend is not racially focused. 
 

"I do remain cautiously optimistic that the future of America bends toward the side of increased racial tolerance," Jeffries said. "We've come a long way, but clearly these results demonstrate there's a long way to go."


 
	AP News Survey Specialist Dennis Junius contributed to this report.



How The Associated Press polls were conducted 



	The Associated Press polls were designed to dig into one of the most sensitive subjects in American politics: racial attitudes and their effect on how people will vote in an election in which the nation's first black president could be re-elected.

 
	The surveys, designed by AP and researchers at Stanford University, University of Michigan and NORC at the University of Chicago, included overt questions aimed at understanding people's attitudes toward blacks and Hispanics, such as how well words like "friendly" or "violent" describe African-Americans or Hispanics. They were also asked their views of President Barack Obama and his challenger, former Gov. Mitt Romney.
 


	Since many people are uncomfortable discussing race with pollsters or others they do not know, and some may not be aware of their own biases, the polls also used subtler techniques.
 


	For one thing, the surveys were conducted online. Studies have shown people are more willing to reveal potentially unpopular attitudes on a computer than in questioning by a live interviewer.

 
	The polls also used a technique aimed at measuring what psychologists call "affect misattribution." This involved showing faces of people of different races quickly on a screen before displaying a neutral image that people were asked to rate as pleasant or unpleasant. Studies have shown that people consciously or unconsciously transfer their feelings about the photograph to the object they are rating.
 

	The researchers compared the subjects' ages, party identification, perceptions of Obama and Romney, and other factors to their racial attitudes. This allowed them to create mathematical formulas predicting the likelihood that people would vote for either Obama or Romney, based on their different characteristics and attitudes. The models allowed them to estimate how much impact each factor has on each candidate's support, controlling for other factors.

 
	By using their formulas, the researchers were able to conclude that race was a factor in how people vote, independent of their other political views and their demographic characteristics. They then used the formulas to predict how much support Obama is losing because of his race. While the model was exhaustive, it is hard to know if it included every variable that could have an impact in this election.
 

	The study on attitudes toward African-Americans included interviews with 1,071 adults between Aug. 30 and Sept. 11. It was conducted by GfK Custom Research under the supervision of AP's polling unit. A 2011 survey assessed attitudes toward Hispanics and was conducted April 8-23, 2011, by GfK Custom Research, known at the time as Knowledge Networks, among 1,053 adults. 
 

	The interviews were conducted online. The original samples were drawn from a panel of respondents GfK recruited via random sampling of landline telephone households with listed and unlisted numbers. The company provides Web access to panel recruits who don't already have it.

 
	Results were weighted, or adjusted, to reflect the adult population by factors such as age, sex, race, region and education.
 

	In the 2012 survey, no more than one time in 20 should chance variations in the sample cause results to vary more than plus or minus 3.8 percentage points from the answers that would have been obtained if all adults in the U.S. were surveyed. For the 2011 study, it is 3.6 points.
 


	There are other potentially greater sources of variability in surveys, including the wording and order of questions.
 

	The questions and results for this poll are available 

. A closer look at the results of the 2008 study using the same methodology is available 

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Racial attitudes have not improved in the four years since the United States elected its first black president, an Associated Press poll finds, as a slight majority of Americans now express prejudice toward blacks whether they recognize those feelings or not.

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