Students at the University of Minnesota will soon have a new way to fend off late-night attacks from the munchies.
The company, which has more than 30 locations spread across nine states, is on a rapid growth trajectory.
"With limited late night food options, especially on the sweeter side, there definitely is a market for the cookies," Marketing Manager Renee Sarnecky said.
Insomnia may take a small bite out of Tank Goodness, which has been baking and delivering cookies in the Twin Cities since 2003. But that competition will be limited, because Tank Goodness caters to daytime snackers and doesn't deliver past 4 p.m.
Insomnia Cookies' main customer base is college students up late partying or studying, Sarnecky said. The company also plans to open an operation in Winona, another college town, according to a map on its website.
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