Tackling the opportunity gap in advertising

Times Square
Buildings on West 42nd Street December 27, 2012 in New York's Times Square.

Fewer than 1 percent of the nearly 80,000 advertising and promotional managers in America are African-American. Hispanics and Asian-Americans have similarly low showings. This won't change unless these statistics are known and discussed, experts say.

Minneapolis-based BrandLab focused its latest Fearless Conversation on "The Opportunity Gap" in marketing and advertising. What steps can companies take toward a more diverse industry?

Tom Weber moderated an event on the topic April 17 at the Illusion Theater & School. We air the discussion on The Daily Circuit.


'Mad Men' Creator: 'Advertising Has a PR Problem'
Matthew Weiner says advertising has had "a shameful past" when it comes to integration, and that it hasn't advanced all that much since the era depicted in the show he created, "Mad Men." (Ad Age)

Twitter Users' Diversity Becomes an Ad Selling Point
For most of its rather short life, Twitter Inc. rarely mentioned that its user base is more racially diverse than U.S. Internet users as a whole. Now, as a newly minted public company needing to generate revenue, it is moving to capitalize on its demographics. (Wall Street Journal)

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