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On a Wisconsin street, a woman in a white hoodie stands frozen in the act of stepping out of the road and onto the curb, her left hand reaching behind her. As part of 

, she explains why she's there, as string music slowly plays under her voice.


"I had my brother in my hand, and all of a sudden my hand was empty," Aurie says as a car drives past. Her little brother, 8 years old at the time of the PSA, was left paralyzed after being hit by a car driven by a texting driver.

 as an emotional appeal, part of the "It Can Wait" campaign. But emotional appeals only go so far. Where the pleading fades, parents, cities and software companies try to pick up the slack with a technological approach.
A patent from Apple could play a big role in helping teens — and adults — avoid accidents. The proposed feature, which would lock out certain features such as texts and calls, is not the first of its kind. There's DriveAssistT, created in 2008, and TEXTL8R, both developed by Aegis Mobility to block calls and texts. There are other devices that try to make young drivers safer beyond the texting angle, such as by using 

 that you program to limit radio volume or sound a continuous alert if the driver doesn't wear a seatbelt. 

tracks the location of the car, as well as things like driving at high speeds or slamming on the brakes.
As

 would lock out certain phone functions in one of three ways: by using a motion sensor that knows when the phone is moving at driving speeds; by using a "scenery analyzer" that can tell whether the phone is in a safe place in the car; and a lock-out mechanism that automatically disables things like texting for a period of time.
Attempts by other products to work around looking at a screen have proved more dangerous than texting. In 

 by AAA, researcher David Strayer measured the level of distraction of various activities, including listening to the radio (low distraction), to using a speech-to-text device so you are not looking at a screen (high distraction). Replacing texting with this speech-to-text device makes things worse. In 


Even though Apple's patent is not brand new, it could have a greater impact than devices or apps before it, as 


That's what it all comes down to: breaking the addiction. It's hard to ignore the ping of a text message coming in or the pull of work emails piling up when you can check them in seconds. How hard will it be to turn off the new Apple function? How much will it rely on the driver's discipline? Apple could make the difference. In the meantime, emotional appeals and apps that parents use to keep track of their teen drivers will have to do.  Copyright 2019 NPR. To see more, visit https://www.npr.org.

Science

Jessica Glazer

Author

A patent from Apple could play a big role in helping teens -- and adults -- avoid accidents. The proposed feature, which would lock out certain features such as texts and calls, is not the first of its kind.

Using technology to fix the texting-while-driving problem

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