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It's hard to escape the unending parade of drug ads, especially on TV. But do the drugs live up to the hype?

, Host Tom Crann and Dr. Jon Hallberg talk about the enormous marketing push for new drugs. It turns out they are rarely the breakthroughs the ads claim them to be.

At what point do doctors choose new drugs for their patients, or stick to the 'tried and true?'

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Hallberg's Picture of Health

It's hard to escape the unending parade of drug ads, especially on TV. But do the drugs live up to the hype?


It's hard to escape the unending parade of drug ads, especially on TV. But do the drugs live up to the hype?

Inspired by a ProPublica investigation reported on in the NY Times, Host Tom Crann and Dr. Jon Hallberg talk about the enormous marketing push for new drugs. It turns out they are rarely the breakthroughs the ads claim them to be.

At what point do doctors choose new drugs for their patients, or stick to the 'tried and true?'

Hallberg's Picture of Health: The effect of drug marketing

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