Dissecting the power of celebrity product endorsements

Have you ever bought a product because it was endorsed by a celebrity?

In 2000, Katie Couric campaigned on the Today Show to raise awareness of colorectal cancer. And a study proved that her campaign worked. Humans are hardwired to be attracted by celebrity advice. Even when the advice, like much of that on the Dr. Oz show, is bad advice.

MPR News host Kerri Miller talks with Timothy Caulfield about the pros and cons of celebrity shilling health, diet, and lifestyle advice.

Your support matters.

You make MPR News possible. Individual donations are behind the clarity in coverage from our reporters across the state, stories that connect us, and conversations that provide perspectives. Help ensure MPR remains a resource that brings Minnesotans together.