2016 campaigns will spend $4.4 billion on TV ads, but why?

Thomas Checkler, owner of The Old Village Barber in Worthington, Ohio, discusses the impact that the barrage of political ads have on him and his customers during the 2012 presidential election campaign.
Thomas Checkler, owner of The Old Village Barber in Worthington, Ohio, discusses the impact that the barrage of political ads have on him and his customers during the 2012 presidential election campaign.