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Samsung Electronics is permanently ending production of its flagship Galaxy Note 7 smartphone, after trying for more than a month to solve the problem of the device catching fire.

Samsung, the global leader in smartphone production, announced Monday that it is suspending sales of the smartphone after reports that some replacement devices were also spontaneously igniting. On Tuesday, Samsung announced that it is halting production, and a spokesman told NPR's Elise Hu that production will not resume.

"This is the end" of the phone model, Elise says.

 last month that it would recall 2.5 million Galaxy Note 7 smartphones amid reports that batteries were overheating and were a safety risk. The company 

 changed battery suppliers, but that doesn't appear to have solved the problem. Last week, a Samsung Note 7 began smoking on a Southwest Airlines flight, prompting an evacuation of the plane. The phone was reported by the owner to be a replacement phone.
The four top U.S. telecom companies — Verizon, AT&T, T-Mobile and Sprint — have announced that they 

 the replacement version of the Note 7. All four are offering to replace existing Note 7 phones.


Australia's top three telecoms — Telstra, Optus and Vodafone Australia — also announced that they would no longer ship the Note 7.


The U.S. Consumer Product Safety Commission issued a 

advising "all consumers who own a Samsung Galaxy Note 7 to power them down and stop charging or using the device." The Federal Aviation Administration warned travelers that even powered-down Note 7s 

.
Samsung spent weeks trying to address the issue, initially indicating that the halt in production would be temporary. The 

 reported that the company had hoped to provide an update within a month.


But within days, the company said the production halt was permanent, citing "customer safety."

Among technology publications and writers, the question now is, how much damage will the battery malfunction do to Samsung's reputation?


The chief analyst at Jackdaw Research, Jan Dawson, told 


Others are comparing the Samsung's problems with another 

Here's what the chairman of Reputation Management Consultants, Eric Schiffer, told Reuters before Samsung announced the end of production:

Science

Last month the tech giant recalled 2.5 million phones after some were catching fire or exploding. After reports that the replacements are dangerous, too, the company is permanently ceasing production.

Samsung permanently powers down Galaxy Note 7 smartphones

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