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In the race for video streaming domination, Netflix surges forward. On Wednesday, 

 and implemented in its latest update, the ability to download TV and movie titles on mobile devices.


At no extra cost to the user, Netflix subscribers will now be able to save select content to their iOS or Android devices, then watch on the go without the need for an Internet connection. Say goodbye to lackluster in-flight movies, Netflix is now airplane-mode compatible.

The move places Netflix in direct competition with iTunes and other services that offer video rentals and purchases for download.


Netflix is not the first streaming service to offer offline viewing. Last year, Amazon Prime Video 

 service to iPhones, iPads, and Android devices after offering it exclusively for the Amazon Fire Tablet.
The rise of Netflix, and its over 

, has been a force to compete with. Content providers are scrambling to stay relevant in its wake. In 2015, 

 introduced standalone streaming services, offering cord-cutters access to premium content without a cable package.
However, what makes Netflix so attractive is the amount of content for the dollar spent. HBO Now begins at $14.99 a month. Showtime can be an add-on to a Hulu or Amazon subscription or at a standalone monthly price of $10.99. While Netflix's 

 begins at $7.99, and the premium version is $11.99.

Cable providers are trying to evolve as well. Also Wednesday, AT&T launched 

, an Internet streaming service available on phones, tablets, computers, and streaming devices. In February 2015, Dish introduced 

, which streams cable channels through the Internet.
The convenience of streaming TV and movies has led many people to cut the cord. Hulu subscribers are willing to pay for the most up-to-date episodes and movies, and sit through 90-second adds every few minutes. While there is a premium Hulu service which does not include commercial breaks, the 

 does not apply to popular shows such as 

.
As Netflix paves the way for online streaming, you have to wonder what former Blockbuster executives are thinking now. It was 16 years ago that Blockbuster passed on purchasing the then DVD mailing service for only 

Laura Roman is the social media intern at NPR.

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Laura Roman

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The video streaming giant joins Amazon in offering the option to download videos to mobile devices. It's the latest development in the highly competitive and rapidly changing online streaming market.

No Internet connection? No problem. Netflix adds offline viewing

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