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 have found that the emphasis and marketing around princesses will encourage girls to behave in stereotypical feminine patterns. 

With Disney's recent remakes of Beauty and the Beast and Cinderella, Kerri Miller explored "princess culture" with Salem State University's 

 author of "Girls and Sex" and "Cinderella Ate My Daughter." 

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Kerri Miller

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MPR News Staff

Marketing campaigns have the so-called 'princess market' down to a science, but what's the science behind how that shapes the behavior of young girls?

Researchers have found that the emphasis and marketing around princess stuff encourages girls to behave in stereotypical feminine patterns. So, with Beauty and the Beast out now and Disney's Cinderella on the horizon, Kerri Miller explored the pros and cons of "princess culture".

Listen: What the 'princess effect' means for young women

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