In dairy-obsessed Wisconsin, plan just too 'gouda' to fail

Nick Brummel prepares a wheel of Grand Cru Surchoix cheese
Nick Brummel prepares a wheel of Grand Cru Surchoix cheese at the Emmi Roth USA production plant in Monroe, Wis., for labeling on Feb. 27. The company won the World Championship Cheese Contest in 2016 for the cheese.
Carrie Antlfinger | AP